Design Gave Me the Tools. Problems Gave Me the Purpose.
Made Things. Then Changed How Things Are Made
Bo Lupo spent 28 years at Nike at the intersection of design, technology, and innovation. Starting as a hands-on footwear designer and evolving into one of Nike's most senior digital product creation leaders, Bo brings a perspective that is rare in the industry — equal parts creative and operational, equally fluent in the designer's language and the executive's priorities. He scaled Nike's 3D design studio from 7 to 35 people, drove $225M in market share growth as a design director, and led the integration of computational design, immersive technology, and AI-adjacent tools into Nike's global product creation process. He holds a BS in Product Design from Art Center College of Design and an Innovation Strategy Certificate from Cornell University.
What I care about most is creating the conditions where creative people can do the best work of their lives — and making sure the technology, the process, and the organization are all working in service of that goal rather than against it.
I've seen what happens when digital transformation is done right — when 3D stops being a visualization tool and starts being a creative expansion engine, when design ops stops being a support function and starts being a strategic capability, when the whole organization moves together instead of in isolated pockets. I've also seen what happens when it goes wrong — and I know the difference between a technology problem and an organizational one.
That accumulated experience is what I now bring to footwear and apparel brands navigating their own transformation — whether as a full-time executive, a fractional leader, an advisor, or a project partner.