The Problems Kept Getting Bigger. So Did the Roles.
Senior Director, 3D and Immersive Design — Nike (2021–2024)
Senior Director, Digital Product Creation Studio — Nike (2018–2021)
Digital Product Creation Director — Nike (2015–2018)
Global Production Art Studio Director, Apparel — Nike (2012–2015)
Global Design Operations Director, FW / AP / EQ — Nike (2010–2012)
Footwear Design Director — Nike (2004–2009)
Footwear and Equipment Designer — Nike (1996 –2004)
Led the strategic integration of immersive 3D technologies into Nike's footwear product creation process. Built and directed a cross-functional Immersive Design team providing end-to-end support from concept to commercialization. Developed Nike's internal 3D color and material configurator, enabling real-time high-fidelity product iterations that accelerated material and color validation globally.
Scaled and led Nike's multidisciplinary 3D design studio from 7 to 35 people. Defined and executed the strategic direction for digital product creation, integrating advanced 3D tools to unlock creative potential and accelerate decision-making. Spearheaded Nike's digital sample initiative to reduce physical prototyping and improve design precision.
Built and led a cross-functional team of digital 3D designers. Defined the strategic roadmap for digital design and manufacturing capabilities. Partnered with industry-leading technology firms to co-develop cutting-edge digital tools enabling faster, more precise product iterations.
Led a global production art studio managing teams that delivered over one million product illustrations annually to design, sales, and merchandising teams. Served as business lead for product image tools and technology.
Partnered with Footwear and Apparel Design Vice Presidents to align seasonal creative launch strategies with product development objectives. Implemented design capacity metrics and managed design technology investments across divisions.
Led footwear design strategy driving $225M in market share growth. Pioneered digital creation initiatives and directed key product development efforts integrating cutting-edge materials and performance innovation to elevate product performance and market appeal.
Designed industry-leading footwear and equipment products across multiple categories and price points for Men's and Women's consumers. Conducted global market and trend research and developed technical solutions and innovation strategies across individual products and full collections.